Video Marketing Basics

Video Marketing Basics

By John Eberhard There has been an explosion of promotional videos over the last several years, but the videos on YouTube don’t always follow the fundamentals. So I thought it would be good to state them. Obviously a promotional video should be good quality in terms...
The Latest on Yelp Marketing

The Latest on Yelp Marketing

By John Eberhard Yelp (www.yelp.com) is a website where people can go and search for a specific type of business in a certain city. Like all the veterinarians in Des Moines, IA. Yelp also allows users to write a review on businesses they have used. Yelp is a powerful...
8 Pitfalls to Avoid When Getting a New Website

8 Pitfalls to Avoid When Getting a New Website

By John Eberhard This article will cover 9 pitfalls you can make when getting a new web site designed, and how to avoid them. Not Mobile Friendly Any new web site you get designed today should be mobile friendly. This is important for two reasons: Over half of your...
Facebook Advertising

Facebook Advertising

By John Eberhard Facebook advertising has become an important part of any online ad presence. In this article I will explain some of the basics of Facebook advertising. If you are familiar with Facebook, their ads now feature a large picture that is the full width of...
A Facebook “Likes” Ad Campaign

A Facebook “Likes” Ad Campaign

By John Eberhard Practices create a Facebook fan page or business page in order to get their message out to patients or prospects. Then you can post items of interest on your fan page, creating interest and engagement. The people who will see those posts are people...
Push Notifications

Push Notifications

By John Eberhard There is a relatively new method of promotion available to businesses now, called “push notifications.” But before I explain what these are, here are some basic definitions of terms: WordPress: A system or platform for creating websites online. It’s...
5 Ways to Improve Word-of-Mouth Referrals

5 Ways to Improve Word-of-Mouth Referrals

by Daniele Lattanzi Out of all of your advertising, marketing and networking efforts to grow a practice, the most important piece of the puzzle is word-of-mouth referrals. That’s because approximately 85 percent of small business new customers come from word of mouth....
3 Tips on How to Get Your Facebook Page to Work for You

3 Tips on How to Get Your Facebook Page to Work for You

by Daniele Lattanzi Ten years ago “social media” had just become a buzz term, and it seemed like a trend that might go away; now we know it is here to stay. Fortunately, social media outlets, such as Facebook, especially the Facebook page, are easy to use, incredibly...

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