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The Personality Driven Business

The Personality Driven Business

By John Eberhard There is a relatively new phenomenon in the last 2-3 years that I wanted to comment on – which is the personality driven business. You see this primarily on YouTube, Instagram and Facebook, where you have one person who is the public face of the...
Video Marketing Basics

Video Marketing Basics

By John Eberhard There has been an explosion of promotional videos over the last several years, but the videos on YouTube don’t always follow the fundamentals. So I thought it would be good to state them. Obviously a promotional video should be good quality in terms...
The Latest on Yelp Marketing

The Latest on Yelp Marketing

By John Eberhard Yelp (www.yelp.com) is a website where people can go and search for a specific type of business in a certain city. Like all the veterinarians in Des Moines, IA. Yelp also allows users to write a review on businesses they have used. Yelp is a powerful...

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