The Personality Driven Business

The Personality Driven Business

By John Eberhard There is a relatively new phenomenon in the last 2-3 years that I wanted to comment on – which is the personality driven business. You see this primarily on YouTube, Instagram and Facebook, where you have one person who is the public face of the...

Video Marketing Basics

By John Eberhard There has been an explosion of promotional videos over the last several years, but the videos on YouTube don’t always follow the fundamentals. So I thought it would be good to state them. Obviously a promotional video should be good quality in terms...

The Latest on Yelp Marketing

By John Eberhard Yelp (www.yelp.com) is a website where people can go and search for a specific type of business in a certain city. Like all the veterinarians in Des Moines, IA. Yelp also allows users to write a review on businesses they have used. Yelp is a powerful...

8 Pitfalls to Avoid When Getting a New Website

By John Eberhard This article will cover 9 pitfalls you can make when getting a new web site designed, and how to avoid them. Not Mobile Friendly Any new web site you get designed today should be mobile friendly. This is important for two reasons: Over half of your...

Facebook Advertising

By John Eberhard Facebook advertising has become an important part of any online ad presence. In this article I will explain some of the basics of Facebook advertising. If you are familiar with Facebook, their ads now feature a large picture that is the full width of...

A Facebook “Likes” Ad Campaign

By John Eberhard Practices create a Facebook fan page or business page in order to get their message out to patients or prospects. Then you can post items of interest on your fan page, creating interest and engagement. The people who will see those posts are people...

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